The KW Difference

As the largest real estate franchise in the world, our exponential growth is a result of our commitment to delivering value to our associates. We understand that our associates are the key to our company’s success, not the other way around. As a result, more real estate professionals than ever are turning to Keller Williams Realty. And, we’re powering their businesses with the education, coaching, technology, culture and wealth building opportunities that are redefining their potential and taking their careers toward new heights.



Shared Success


The Keller Williams model is built around the premise that associates should be treated like stakeholders because together, everyone achieves more.  The KW wealth building platform allows our associates to actively participate in building the dominant real estate company in their market and the opportunity to reap the accompanying financial rewards. We share the success in the following ways:

  • Associate Leadership Council (ALC)
  • Interdependent Model
  • Open Book Policy
  • Profit Share (domestic) and Growth Share (international)

Training & Coaching


At Keller Williams, our commitment to education is unparalleled. From classroom training to on-demand, online education, and our award-winning coaching programs, we provide the most advanced and comprehensive learning opportunities in real estate. Named the #1 Training Organization in the world by Training Magazine in 2015, we’re often described as a training and coaching company cleverly disguised as a real estate franchise. A few of our best programs:

  • Career Growth Initiative
  • MAPS Coaching
  • Ignite & BOLD
  • KWUniversity & KWConnect
  • Mega Camp & Family Reunion

Culture & Wellness


Our unique culture creates a sense of family and community that is rare and unique in the real estate industry. We support the financial, physical and emotional well-being of our associates, and believe in giving back to the communities in which we live and work. When you're here, you're family. Our culture in action:

  • Our believe system, the WI4C2TS
  • KW Cares
  • RED Day
  • KW Wellness



Our technology and marketing are among the most innovative in the real estate industry with a complete focus on driving your business and saving you time and money. And with every tool we build, our focus remains the same.

  • The My Listings, My Leads policy
  • KW Command & Kelle
  • Your branded mobile app
  • The KW specialty divisions